Oxfam: Countdown to Copenhagen


BRIEF: Draw wide media attention to Oxfam’s stance on Global Warming and communicate the effects of the consequences of irreversible climate change.

Coverage timed to mark 100 days from the Copenhagen Climate Change Summit – a gathering of world leaders to discuss global warming issues.

IDEA & IMPLEMENTATION : A TV dinner in the shark tank at London Aquarium showed how major cities may have to adapt to rising sea levels bought on by global warming launched 100 days of activism.

IMPACT : The main news story on BBC Breakfast News the following day, transposing to evening and late news slots. Wide broadcast coverage internationally including Sky News and major coup across Al Jazeera network.

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